DIRECTOR OF CORPORATE SPONSORSHIPS - Front Row Marketing Services (Allentown, PA)
Entity: Front Row Marketing Services
Location: PPL CENTER (Allentown PA)
Status: Full-Time; Salary + Commissions
Reports To: VP Corporate Sponsorships and Premium Seating
Supervises: Sponsorship Fulfillment Manager
Closing Date: Open until Closed / Filled
Job Summary: The Director of Corporate Sponsorships is responsible for soliciting, securing and fulfilling sponsorship partners and agreements on behalf of the PPL Center and The Lehigh Valley Phantoms of the American Hockey League, in Allentown, PA. Basic functions include corporate sponsorship sales and over-seeing the servicing of sponsorships along with finding ways to grow revenue for the venues while maintaining high levels of client services.
Job Functions (included, but not limited to):
• Responsible for prospecting, selling, cultivating and maintaining the corporate sponsorships for the arena in both new and renewal business
• Responsible for establishing annual sales budgets for department, tracking those budgets, and ensuring that budgets are hit
• Responsible for the creation and overseeing the implementation of annual sales plans in an effort to achieve sales goals
• Responsible for soliciting new cash partnerships
• Responsible for making cold calls & sales presentations for the venues
• Responsible for executing all aspects of corporate partnership fulfillment
• Responsible for working with outside agencies to get all corporate partnerships signage created and placed
• Responsible for creating season recap of season for corporate partners, when applicable
• Responsible for servicing all corporate sponsorships through various means including direct contact, newsletters, corporate partner gatherings, etc.
• Responsible for creating new client initiatives to better serve the corporate partners
• Responsible for the design of sales proposals and presentations for potential corporate partners
• Responsible for creating and implementing new ideas and opportunities that will drive revenue for the venues
• Work with the marketing department on opportunities to cross sell corporate partners
• Responsible for tracking prospecting, sales and inventory throughout the season
• Responsible for working and attending events, promotions, arena events and Front Row Marketing events
• Other duties as assigned by General Manager of building and VP of Corporate Sponsorships and Premium Seating
• Responsible for establishing annual sales budgets for department, tracking those budgets, and ensuring that budgets are hit
• Responsible for the creation and overseeing the implementation of annual sales plans in an effort to achieve sales goals
• Responsible for soliciting new cash partnerships
• Responsible for making cold calls & sales presentations for the venues
• Responsible for executing all aspects of corporate partnership fulfillment
• Responsible for working with outside agencies to get all corporate partnerships signage created and placed
• Responsible for creating season recap of season for corporate partners, when applicable
• Responsible for servicing all corporate sponsorships through various means including direct contact, newsletters, corporate partner gatherings, etc.
• Responsible for creating new client initiatives to better serve the corporate partners
• Responsible for the design of sales proposals and presentations for potential corporate partners
• Responsible for creating and implementing new ideas and opportunities that will drive revenue for the venues
• Work with the marketing department on opportunities to cross sell corporate partners
• Responsible for tracking prospecting, sales and inventory throughout the season
• Responsible for working and attending events, promotions, arena events and Front Row Marketing events
• Other duties as assigned by General Manager of building and VP of Corporate Sponsorships and Premium Seating
Preferred Qualifications:
• Increasingly responsible advertising/sponsorship experience and knowledge of local corporate market
• Prior experience in a similar working environment
• Bachelor’s degree or better from an accredited college/university
• Ability to demonstrate proficiency with data processing and MS Office applications
• Ability to work nights, all events, weekends, events and holidays as required
• Prior experience in a similar working environment
• Bachelor’s degree or better from an accredited college/university
• Ability to demonstrate proficiency with data processing and MS Office applications
• Ability to work nights, all events, weekends, events and holidays as required
EOE, DFWP
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