ABOUT NSF & THE ARTISTS MOVEMENT

Since 2007, NSF Project Build Up has visited schools & recreation centers in our city with Law
Enforcement Agencies and other companies to empower, educate, support, encourage and
motivate youth in many topics relating to effective living skills. From dropout prevention
to practicing abstinence to conflict resolution and interests in higher education and career
development volunteers from ages 18 to 30 years old join NSF to capture youth attention and
offer services outside of school.

Since 2009, NSF implemented a peer to peer project called Artists against Violence which is
now in 2011-2012 called “the Philly Artist against Violence (PAAV) Movement” in collaboration with Healing Hearts of Reading, Express Urself Muzic Group, Who's Next Entertainment and Sun Star the Rebel. Philly Artists against Violence performed tours in Philadelphia
and surrounding area schools and community centers promoting nonviolence, abstinence,
education, careers and leadership. Local Artist utilizes the art of music with focal point on living
positive as a technique to help change the lives of at risk adjudicated and non-adjudicated
youth. This unique program combats the issues of violence disrespect for life, truancy and
the school systems extremely high dropout rate. Through poetry, dance, conscious rap, R &
B, spoken word, open forums and comedy. Talented young adults and adults of all ages reach
youth where they’re at by tapping into their creativity.

The Philly Artists against Violence’ Movement created the “Together We Make Music” program
which offers mentorship, entrepreneurship and other activities that reduce delinquent and
criminal activity in North Philadelphia. Paythia of NSF  believes these collaborations is essential to enhance the safety of the community to effectively engaging youth
into positive social interactions with school officials, parents, authority figures, community and
peers.

Together their overall programming addresses the risk factors that contribute heavily to the
failure of youth in society: Together they tackle: Individual, Family, Peer/School and Community
related issues that prohibit youth from growing and developing into positive, responsible and
independent young adults.

NSF and our collaborative partners are committed to fashioning the necessary changes in our
neighborhoods, communities, schools and partnering cities. The NSF Connection will not provide all the answers to the problems our cities, youth, families
and neighborhoods face; however, they aim to be part of the solution.

ABOUT OUR TEAM

Def Jam- What is now one of the largest labels in the world was initially a two-man operation featuring the forefathers, Rick Rubin and Russell Simmons. "Def Jam meant to the music industry as much as Stax, Atlantic and Motown meant to their respective music," said rapper Chuck D "It started from the same humble beginnings that all of those other companies started, very small, but very much passionate about the music. "When Rick Rubin and Russell Simmons joined forces to co-found the label, their business savvy -- combined with their love of rap -- resulted in a company that, despite changes in the music business and the label itself, retains a notable name. Max Gousse, now an executive with the Island Def Jam Music Group, was a young man in the New York borough of Queens when he first fell in love with the tunes of Def Jam artists such as LL Cool J, Public Enemy and the Beastie Boys. "Def Jam became a household name in the music industry. Def Jam Records’ recording artists have committed to giving back to the community by participating as mentors, entertainers, judges and guest speakers.

Since 2006, New Start Foundation, Inc. (NSF) a non-profit 501 © 3 grass root organization has been committed to meeting the Employment, Educational, Social, and Developmental needs of struggling youth and young adults both adjudicated and non-adjudicated in the community. In 2007, NSF Project Build Up has visited schools & recreation centers in the City of Philadelphia with Law Enforcement Agencies, Artists against Violence and other companies to empower, educate, support, encourage and motivate youth in many topics relating to effective living skills. Together, they tackled issues from dropout prevention to practicing abstinence, conflict resolution, flash mob intervention and interests in higher education. With career development being their primary concentration, volunteer’s ages 18 to 30 years has joined NSF to capture youth attention through the arts which include poetry, dance, positive rap, R&B, spoken word, open youth forums and comedy, thus showing them with education, hard work and determination you can do the impossible.

Who's Next Entertainment- Assisted PAYTHIA Jenkins, CEO of NSF with creating the Philly Artists against Violence. Bomani Taylor, poet was instrumental in school and commuity activities since the conception of the movement.

Express Urself Inc.- a collaborative partner of Philly AAV visualizes using his music studio to reach youth and adults.
About our graphic art - Sean “Heru” Holland volunteer to make fliers, logos and help aritsts with their music.

Reading PA- Denisha McFarland- Healing Hearts organization has joined PAYTHIA & the NSF Artists against Violence out of Reading PA to empower her community to stand up and fight against violence.

Current & Past Artists- The History of Philadelphia Artists:  Will Smith, Music Soul Child, Jill Scott, Boys II Men, Brandy, Jasmine Sullivan, Pink, State Property, Meek Mill, Frankie Avalon, Bahamadia, Charlie Baltimore, Frankie Beverly, Bilal, Cassidy, Cool C, The Delfonics, Eve, Floetry, Phyllis Hyman, Vivian Green, Ms. Jade, Patti Labelle, Teddy Pendergrass, and The Roots

THE PHILLY FLOW FACTOR

New Start Foundation Inc. (NSF) also known as NSF Project Build Up, Express Urself Music Group and Def Jam Records has partnered up to combat occurring issues of violence and crime amongst todays troubled youth, young adolescent & adults. This collaboration focuses on using outlets of talent, creativity and arts throughout the Tri-State area to give support, inspiration and hope. 

This November 28, 29, 30 Def Jam Recording in collaboration with NSF Project Build Up and Express Urself Music Group will host the PHILLYFLOW FACTOR to recognize the talent of artists throughout the Delaware Valley. This will be one of the hottest recurred events to hit the East Coast featuring Def Jam artists.

Don’t miss out on this spectacular, star studded opportunity and event where creative artists from all over the Tri-State area display their talent for the world to see.